Month 1:
- Introduction: Inspired by Marty Cagan
- Leadership: Empowered by Marty Cagan and Chris Jones
- Startups: The Right It by Alberto Savoia
Month 2:
- Business Model Generation by Alexander Osterwalder and Yves Pigneur
- Value Proposition Design by Alexander Osterwalder and others
- Testing Business Ideas by Alexander Osterwalder and David Bland
Month 3:
- Leadership: The Making of a Manager by Julie Zhuo
- Teams: Team Topologies by Manuel Pais and Matthew Skelton
- Setting goals: Radical Focus by Christina Wodtke
Month 4:
- Customer Interviews: The Mom Test by Rob Fitzpatrick
- Product Discovery: Continuous Discovery Habits by Teresa Torres
- Product-Market Fit: The Lean Product Playbook by Dan Olsen
Month 5:
- PLG: Product-Led Growth by Wes Bush
- Retention: Hooked by Nir Eyal
- Take the Product-led Certification Course by Pendo.io with a 100% discount code “learnwithpawel” https://lnkd.in/dhcC8z8n
Month 6:
- Marketing for tech startups: Crossing the Chasm by Geoffrey A. Moore
- Marketing: LOVED by Martina Lauchengco
- Growth: Hacking Growth by Sean Ellis (who popularized the North Star Framework)
Month 7:
- Public speaking: Talk Like TED by Carmine Gallo
- Copywriting: The Copywriter’s Handbook by Robert W. Bly
- Negotiating: Never Split the Difference by Christopher Voss and Tahl Raz
Month 8:
- Making decisions: Thinking, Fast and Slow by Daniel Kahneman
- Effectiveness: The 7 Habits of Highly Effective People by Stephen M. R. Covey
- Networking: Superconnector by Ryan Paugh and Scott Gerber
Month 9:
- Financial Intelligence: The Psychology of Money by Morgan Housel
- Accounting: Accounting for Non-Accountants by Wayne A. Label
Month 10:
- Product Analytics: Lean Analytics by Alistair Croll and Ben Yoskovitz
- Take the Product Analytics Certification course by Pendo.io with a 100% discount code “learnwithpawel” https://lnkd.in/gQCiXdDB
Month 11:
- JTBD: Jobs-to-be-Done by Tony Ulwick
- What to build: Escaping the Build Trap by Melissa Perri
- Building products: Build by Tony Fadell
Month 12:
- Strategy: Playing to Win by Roger Martin
- Business portfolio: The Invincible Company by Frederic Etiemble, Alan Smith, Alexander Osterwalder, Yves Pigneur