Book - How to win friends and influence people

Principle 1 - Don’t criticize, condemn or complain

Principle 2 Give honest and sincere appreciation.

Principle 3 - Arouse in the other person an eager want.

Principle 4 - Be a good listener. Encourage others to talk about

themselves.

Principle 5 - Talk in terms of the other person’s interests.

Principle 6 - Make the other person feel important-and do it

sincerely.

Principle 7 - Let the other person feel that the idea is his or hers.

Principle 8 - Try honestly to see things from the other person’s

point of view.

Principle 9 - Be sympathetic with the other person’s ideas and

desires.

Principle 10 - Appeal to the nobler motives.

Principle 11 Dramatize your ideas.

Principle 12 - Throw down a challenge.