Marketing - Artificial scarcity
When and when not to do it
Yes:
- For physical products
- For resources where there’s value if limited, for example the provider of a personalized in-person course, where there’s value in having their attention focused on limited number of participants
- In front-loaded investments / Kickstarter where providing the benefit to more would make the offering anti-economic
No:
- For digital content that has nearly-zero cost to replicate. Customers see through that (“This eBook is yoing fast, last 10 customers are able to buy at 20% discount”)